Yesterday morning, while reading the Wine Spectator magazine issue of Restaurants with the best wine cellars, Inoticed this ad that caught my attention and made me smile.  This ad cleverly illustrated that Côte du Rhône wines should be top of mind when it comes to French wine selection.

The Côtes du Rhône region is not well known among those who enjoy French wines.  Many French wine lovers associate Burgundy and Bordeaux as the best of wines produced in France.  Wines has been produced on both banks of the Rhône River region since Pre-Roman times.  

With a dash of humor by using the image of the lion, (the king of beasts) and the slogan “Be Your Own Character” it appeals to those who can think beyond the norm, and are courageous enough to venture into new experiences. 

Cheers!

Written by Ron & Alexandra Seigel-

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it.