It takes a certain skill-set and mind-set to come up with a winning formula and this post is a succinct summary of the principles of a good brand. I’m still surprised the AR gods didn’t flag this post with a gold star….certainly a very worthy featured post.
We are constantly asked by luxury real estate marketing professionals and others: ” What is a Brand Identity/Strategy?” Here are our six principles for creating a brand identity/ strategy.
A Brand Defies Convention
A Brand Has Definition
A Brand does not Compromise
A Brand is Unexpected
A Brand is Unlike Any Other
A Brand Forges New Paths
These principles are the guidelines for all aspects of creating a brand. They are expressed in the design graphics, and the messaging, which reflect the authentic personality of the individual/company as well as the understanding of their marketplace
When all six principles are in harmony, you have a great brand that is the foundation of your strategy. How can you incorporate these principles in your brand?
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International specializes in the art of local niche marketing in affluent communities and they are the leader in brand strategy for the luxury real estate industry. Working exclusively with entrepreneurs and professionals who are passionate about gaining or sustaining market leadership, they help their clients become the breakaway brand in their marketplace.
